MAMBO CABANA
Launching their IP in August 2021, Vivo, Sony Pictures Animation wants to maximize their presence in the marketplace with a consistent look and feel that introduces consumers to the characters while selling products for licensees. Combining the vibrant tropical, retro colors of Havana with the dynamic energy of a street musician; the mood boards, and packaging guide provide direction to licensees and create opportunities for partnerships.
packaging and retail guide | renders | mood board
