packaging + licensing + branding
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super silly fun land packaging, retail + digital

IT’S SO FLUFFY!
bespoke character art | packaging | retail + digital | event

Fluffy the unicorn took center-stage for Dylan’s Candy Bar when they partnered with Despicable Me for a 10 week promotion. In store events drew fans to interact with costumed characters and participate in ticket giveaways and contests that also created awareness for the movie launch through the massive viral exposure on social media.

 
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