IT’S GAME TIME
One of the world’s top e-sports figures, Ninja, wanted to capitalize on his dominance by moving beyond his personal brand to licensing. Rainwater Creative collaborated with the gamer, his agent, and legal team to align on objectives and parameters for a style guide for consumer products. Market research guided the selection of multiple themes with a full compliment of graphics, patterns, icons, typography, and product mock-ups used for guiding licensees to take to market.
design guide | lookbook | mood board
