packaging + licensing + branding
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DJ Minion Party

DJ MINION PARTY
design guide | bespoke character art | lookbook | mood board

DJ MINION PARTY

Nothing says ‘party’ like a Minion on the turntables. Illumination Entertainment and Universal Studios licensing partnered with Rainwater Creative to create a style guide for the party supplies category. Building on strong concepts and visual strategy, the custom graphics were so impactful that the guide was used across other licensing categories as well.

design guide | bespoke character art | lookbook | mood board