Minions + Kellogg’s
Minions are taking over grocery store shelves and product packaging in their uniquely sweet yet subversive way. On an accelerated timeline, across functional departments; Rainwater Creative collaborated with leading CPG brand to produce co-branded promotions for the summer blockbuster, Despicable Me 3. Kellogg’s sales hit Top 10 for multiple product lines during the movie window. Also seen on Design Rush as best Design Trends.
art director | packaging | in-store retail signage
