Brining the Minions to life for a pop-up shop in Shenzen, China meant both signage and environmental design that captured “A Minion’s Perspective.” Leveraging classic design principals like the Golden Ratio created whimsy and energy without chaos. The concepts informed the work of local filmmakers partnered for the event. The shop was so successful, the owners resurrected it the following year, outside the movie’s promotion window.
