packaging + licensing + branding
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colgate global packaging, retail + digital

BRUSHA BRUSHA TOOTHBRUSH WITH THE MINIONS
custom character art | packaging | retail + digital | event

Colgate partnered with Illumination Entertainment’s “Minion Movie” for a global campaign, the largest in Colgate’s history. The custom artwork and innovative packaging built an immersive story that engaged the audience with a fun and educational experience on shelf, in retail as well as digital.

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